WHEN IT'S NOT YOU
it's care.com

How do you get people to care about Care.com again? We got honest about care… really honest.

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It’s the happiest, hardest, most rewarding, most tiring thing you can do. The only ones who fully understand are the ones who care themselves. We created the platform “When It’s Not You, It’s Care.com” to reposition the brand and share truths about care through empathetic storytelling that shows how the caregivers you find on Care.com truly get it.

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