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MR. P
pringles superbowl LVIII
🏆 ANDYs (Gold)
With Hollywood obsessed with making movies about brands, we set out to win Pringles that same level of attention, without really making a movie. How? By hiring the guy who’s been playing every branded character, Chris P(ratt), to play ours for the Big Game.
THE SPOT
Chris Pratt's identity crisis begins when a post leads to the internet touting him a doppelgänger for the Pringles guy.
TEASERS
DIRECTOR: JEFF LOW @ BISCUIT
AGENCY: GREY NY
LEADS: JOE MONGOGNIA, ALVARO SOTO, ROBERTA TOTARO
TEAM: IVY PHAN, JULIAN CASTILLO, CHELSEA ROBINSON, MJ HIGGINS, JARED BROCKBANK
ART DIRECTOR
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