THE MAKING
With our friends at Biscuit & the wonderful Alex in Wonderland, we progressively brought Liberty Mutual's first-ever mascots to life.
IT DOESN'T END THERE...
After designing the mascots, we then took our newly minted ;) bird-human-character-remaking-prowess into the world of coin design and created what I reckon might be the world's first football coin with an emu a$$ smack dab in the middle. This one I'm pretty sure was an intentional manifestation.
.jpg)
We went from sketch...
.jpeg)
To sample...
To the next A24 horror film for a hot minute...
THE LAUNCH
Finally, after many reviews, samples, tests and models, we launched our mascots at a New York Liberty game. They met Ellie the Elephant, were a hit with the crowd, and most importantly, were met with a smile from the great Spike Lee.
.jpg)
.jpg)
AGENCY: BANDITS & FRIENDS
LEADS: DANNY GONZALEZ, DAVID SUAREZ, ROB MCQUEEN, NICK BAUMAN
COPYWRITER: JARED BROCKBANK
LIMU EMU & DOUG: THE MASCOTS
liberty mutual
I never thought I would be making mascots. I also never thought making mascots would be a complex process. Turns out, I must've accidentally added them to my vision board somewhere because both of those things came true.
ART DIRECTOR
