CONCEPT
Rinse had historically been seen as a 'tech' company,but they wanted to become champions of epic everyday human possibilities. Our spots took us on short narrative journeys to people's moments of simple greatness with scenarios that were technically quite simple, but we executed in a way that felt cinematic, larger than life and a little over-the-top. Settings like the Theatre and Museum spoke the language of traditional 'gravitas', but were tonally subverted with idiosyncratic turns of events.
DIRECTOR: ALLIE AVITAL @ GOLDEN LA
AGENCY: BANDITS & FRIENDS
LEADS: DANNY GONZALEZ, DAVID SUAREZ
COPYWRITER: JARED BROCKBANK
PRODUCERS: CARLOS VALDIVIA, KATIE HARRIS
DOP: SONJA TSYPIN
EDITOR: NATE KATZ @ CARTEL
COLORIST: TIM MASICK @ COMPANY 3
SOUND: DUOTONE
PRESS:
ADAGE
IT'S TIME TO BE GREAT
rinse
Greatness takes time, but so does laundry. With this insight, we moved from functional messaging to storytelling-driven spots, imagining the unexpected ways people might spend the hours saved by outsourcing laundry. Using light surrealism, we framed Rinse as less of a service and more as an enabler of small (but epic), human possibilities.
ART DIRECTOR
