WIRELESS UTOPIA
boost infinite x apple
With Boost Infinite's seamless & smart wireless service and the new iPhone 15, users can transcend to a wireless utopia where they are completely, infinitely, limitless.
‘Garden’, ‘Explorer’ and ‘Globes’, bring users into hyperreal worlds we dreamed up for this launch, experiencing the delight and serenity that comes with effortless experience.
A NEW WAY TO WIRELESS
Our pitch to launch Boost Infinite was simple: create a world that cut through the noise of the wireless category. While the most wireless companies scream their deals, we decided to portray the experience of seamless service through building a utopian world; one that felt premium and elevated, but with slightly otherworldy elements.
We also created a new branding ecosystem, evolving their signature orange and white palette. We wanted an aesthetic as soothing and tranquil as our worlds are serene and utopic. Gradients brought a sense of calm and washed our viewers in soft atmospheric hues. Pastels and softer tones were used to soothe rather than sell.
DIRECTORS: CARL ADDY & BEN SMITH @ MAYDA
AGENCY: GREY NY (PITCHED & WON)
LEADS: THIAGO CRUZ, BRENT SINGER, GEMMA SLACK, ATHANASIA EFTHIMIU
COPYWRITER: JARED BROCKBANK
PRODUCERS: BRIDA BRANDO, JONA SUAREZ
DOP: JON CHEMA
EDITOR: ALEX TRIERWEILER
COLORIST: MATT OSBORNE @ COMPANY 3
SOUND: KO MUSIC
PRESS:
LBB, ADAGE
ART DIRECTOR
