:15s & :10s
We also made some shorter films for OLV and social,
in case you haven't had enough of this little guy.
CONCEPT & CREATION
He started out as a flub in a Liberty Mutual commericals and a phrase with features in merch, facebook profiles, WNBA games and more. So to actualise him and turn him into something loveable, ownable, and a little whacky, we worked with Jim Henson's Creature Shop to craft and build a puppet...and his stunt puppets – yes, that is a thing... and shot everything in-camera with a real pupeteer. (Yes, even the birds were real.)
LAUNCH
We launched Biberty on social, with content and some influencer partnerships. He also appeared on media interviews, sports news, got made into a plushy, a cake... and more to come ;)
more to come...
DIRECTOR: HAROLD EINSTEIN @ DUMMY
PUPETEER: GRANT BACIOCCO
AGENCY: BANDITS & FRIENDS
LEADS: DANNY GONZALEZ, DAVID SUAREZ, ROB MCQUEEN, NICK BAUMAN
COPYWRITER: JARED BROCKBANK | PRODUCER: CARLOS VALDIVIA
PUPPET: JOHN, SCOTT & JACK @ JIM HENSON'S CREATURE SHOP
DOP: JAY FEATHER | EDITOR: DAVE ANDERSON @ ARCADE
COLORIST: TIM MASICK @ COMPANY 3 | SOUND: SOUND LOUNGE
VFX: BLACKSMITH | SOCIAL: CHAD TURNER @ CHANNEL
PRESS:
VARIETY, ENTERTAINMENT WEEKLY, PEOPLE, ESQUIRE, TODAY, LBB,
ADAGE, ADWEEK, THE INDEPENDENT, MASHED, THE WASHINGTON POST,
WALL STREET JOURNAL
LIBERTY BIBERTY
liberty mutual
Launching a whole new campaign & character
'Liberty Biberty' started out as a viral gibberish joke. So, what else were we to do but turn it into an anthrompomorphic creature for the launch of Liberty Mutual's newest brand campaign, build a puppet to bring it to life, and bring him into the world on TV, social, with merch, influencers, baseball and more.
ART DIRECTOR
